Perugina - Indulge in an Italian Tradition of Passion and Style
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Imported From Italy, Baci Chocolates Have Become a Token of One's Love For Nearly 80 Years "Dammi tanti baci," Italian for "give me many kisses," is where it all began. While chocolate says romance in any language, Perugina’s Baci chocolate is romance. |
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| Perugina, an Italian tradition of passion and style, began in 1907 as a labor of love between Giovanni Buitoni, the young heir to Perugina, and Luisa Spagnoli, a confectioner in her own right, in the charming and ancient Umbrian hill town of Perugia in central Italy. The two kept their love a secret, and Luisa continued to create many of Perugina’s truly indulgent chocolates, building Perugina into one of the most successful confectioners in Italy. In 1922, Luisa created Baci, Perugina’s signature product. Imagine a woman so enchanted with love she would send secret love notes wrapped around her chocolate confections. Luisa’s passion inspired a tradition. Each Baci, which means "kisses" in Italian, with its creamy dark chocolate and rich hazelnut center, comes wrapped in a poetic love note in four languages describing the course of love—a true gesture of romance. |

